IABC T&T

tag:blogger.com,1999:blog-361360032012-01-25T21:59:13.468-08:00IABC T&TMusings from the founder of the International Association of Business Communicators (IABC)- Trinidad and Tobago ChapterIABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.comBlogger571100tag:blogger.com,1999:blog-36136003.post-39247245898513626872008-01-23T04:14:00.000-08:002008-01-23T07:41:56.026-08:00Evaluating New Business Ideas

Chances if you've managed the birth of a successful business, you want to have another. Like a parent, during your start-up phase you'll agonise how your business is going to grow. As it does, you'll wonder if it will ever fulfill the dreams you have for it. You will spend many sleepless nights giving it your all and you'll be happy, ecstatic even, when it succeeds. Like most parents too, you'll

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com100tag:blogger.com,1999:blog-36136003.post-35023049683647854882007-11-01T04:16:00.000-07:002007-11-01T05:37:49.515-07:00Lost in Tanslation

I couldn't help it but Judy Collins' song 'Both Sides Now' kept filtering through my head as I sat in Bat & Ball yesterday having lunch with IABC T&T incoming presidents Maria Mc Millan (2008) and Nicole Duke Westfield (2009) and advertising gurus James Smith, Patrick Johnston and Mark White. All three along with Astra Da Costa (of Ample) have accepted IABC's invitation to speak at its November

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-21045676684127080182007-11-01T04:08:00.000-07:002007-11-01T04:12:05.831-07:00Why should I do business with you?

A phone call I received this morning reminded me of a question I once read from William Taylor’s blog; he’s the founder of Fast Company, that great business and entrepreneurial magazine. The question: ‘Why should I do business with you?’ is perhaps hands down, the most thought provoking inquiry for which every entrepreneur should have a ready made, passionate answer.This brings me back to the

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-5069248424888992572007-10-24T17:05:00.000-07:002007-10-24T17:12:24.976-07:00'Unconferencing' in Tampa

IABC’s Southern regional Conference in Tampa was my fifth (international conference) for the year. For the past twelve months, I journeyed to Toronto (three times) San Diego, New Orleans, and New York. In between, I attended several workshops at home. By the time I reached Tampa, I was all ‘conferenced’ out. It’s not that I hadn’t learned a lot, met great people and got booster shots of self

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-12083532975778679232007-10-24T17:04:00.000-07:002007-10-24T17:05:37.987-07:00Those first sixty seconds. You first impression can have powerful implications for your career

Can you judge a book by its cover? Apparently you can, or so says body language communications expert Tonya Reiman. At a recent IABC southern regional board meeting in Tampa Florida, Reiman had us, a group of communications professionals, describe how we perceived each other within one hour of our meeting. For the most part, all of us were strangers but Reiman did an extraordinary activity that

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com1tag:blogger.com,1999:blog-36136003.post-74349268617321284362007-10-14T15:39:00.000-07:002007-10-14T15:40:40.919-07:00Everyone wants to be successful. How do you define success?

Everyone wants to be successful. But how would you define success? Judette Coward PuglisiBear with me as I recount my week. I have a point or two to make about success. Last Monday, an editor of a global communications magazine went on my blog saw a posting I had written about work life balance and asked me to submit an expanded piece on the same topic to the publication. On Tuesday, I opened my

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-34939012481864627362007-10-04T14:20:00.000-07:002007-10-04T14:27:47.602-07:00It's okay to poke me? Why Facebook is the communications tool of our time.

Last week, I received a poke. No, not the kind you're thinking of but a virtual nudge from someone I've never met. Christal McIntosh is a PR practitioner in Barbados and she poked me because she wanted to share her good news, the Barbados Public Relations Association had just launched. Soon after accepting Christal's friendly nudge that I got another poke from another member of the same

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com62tag:blogger.com,1999:blog-36136003.post-5672930768092751072007-09-29T13:46:00.000-07:002007-10-01T12:25:50.184-07:00Myanmar and my little world

Were you embarrassed as I was when you heard the junta were arresting monks in Myanmar. I mean, where the heck is Myanmar anyway!Yet it took the images of peaceful monks, thousands of them, marching peacefully in the street juxtaposed with military personnel, thousands of them, jumping out their trucks with machine guns that had me glued to You Tube and made the situation happening in

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-81662773509389053782007-09-27T06:22:00.000-07:002007-10-04T14:45:29.667-07:00The best employees have lives outside their work.

Just this week, one of my assistants admitted that she found her true calling, and it did not involve working long hours in a PR firm. What she really wanted was to go back to school and become a teacher in her Catholic mission. “I’ll have to quit.” she stated emphatically, and in one fell swoop I was faced with the prospect of losing an amazing employee. Naturally, I made a counter offer. “Are

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-86219605903112990912007-09-18T05:25:00.000-07:002007-09-18T05:33:23.346-07:00Wikify your workpalce

I love all the new future communication tools that have quickly changed the way we communicate, but while it's easy to jump on the Facebook, Twitter or Blogspot bandwagon, it's much harder to pick a path of your own – one that forces you to look past the rhetoric and hype and consider these tools as what they ultimately are.Six months ago I challenged one ..... (Read more)http://

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-21904071452878406132007-09-10T06:55:00.000-07:002007-09-10T07:00:25.319-07:00Social Media and IABC T&T

IABC T&T is on facebook. Search facebook (www.facebook.com) and log in IABC Trinidad and Tobago Chapter or type in http://www.facebook.com/group.php?gid=4861671796. Thank you Maria, IABC T&T's VP of Social Media.

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-47556269852254444652007-09-05T09:45:00.001-07:002007-09-06T14:24:47.993-07:00Building Team Spirit

Leadership is a privilegeSeptember 1st 2007 goes down as a special day in IABC T&T's short history. That's the date facilitator Garth Thomas led IABC T&T through its first team building session. It wasn't immediately obvious why this workshop was necessary, after all most of us had already served together for the 2006-2007 year. We knew each other socially, through other networks and

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-25350320935056400782007-09-04T10:20:00.000-07:002007-09-05T07:27:50.482-07:00IABC Connections - Salvo Shoots People

The great thing about being part of the Southern Caribbean region is that we get to access resources and expertise, I knew this of course when questions were asked about whether we'd want to move to the Southern Chapter. But having the chance to meet Chris and Suzanne Salvo, global trotters and award winning photographers, well, that was the whip cream on top the hot chocolate. A total delight.

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com1tag:blogger.com,1999:blog-36136003.post-61651425951365768822007-08-12T08:47:00.000-07:002007-09-06T11:02:31.035-07:00Important dates for IABC T&T board leaders to note

Fellow Board Leaders:Please note the following dates as was discussed or emailed over the past few weeks. Those meetings not scheduled have already taken place.Monday 13th. August 2007, 5:30 p.m.Who: VPs' Meeting: PD, Branding& Visual Communication & Sponsorship& AdvertisingWhere: Brainstorm Room, Mango Media Caribbean, Hotel Normandie, St. Ann'sWhy: Preparation of our board retreat, how do

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com55tag:blogger.com,1999:blog-36136003.post-70535678244105653712007-08-08T06:35:00.001-07:002007-09-06T11:05:25.499-07:00Catching fish by learning the hard way.

I have a picture of my friend Brian fishing on the lakes of New Hampshire in New England, and each time I have to write a business proposal I take it out of my photo album, pinch out the creases and place it on my desk. It serves as inspiration. I remember the summer of my contentment when the photograph was taken, and my amazement at how Brian could rake in fish after fish while my line

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com2tag:blogger.com,1999:blog-36136003.post-42737925544465209762007-08-01T12:30:00.000-07:002007-09-06T11:09:13.952-07:00The 5 persons every entrepreneur should know

When the last time you checked who’s in your corner?Top 5 lists are the buzz these days. There are 5 ways to lose your dreaded love handles. 5 ways to make your baby happy. And my favourite, the 5 things to do to become a better manager. Just when you thought that the list was a killjoy here comes another list, this one from the guru of self help, media mogul Oprah Winfrey, whose web site

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-73885817215247358102007-07-18T14:57:00.000-07:002007-07-18T14:59:02.303-07:00Small teams can engage with a large vision

Ask any member of my 6 member, all female team what’s our corporate mission is and they’ll tell you it is to be the best PR firm in the country within the next five years. Ask them how we are going to get there and they’ll spout off the 6 defining principles which they helped draft. Finally, ask them how they, as employees, connect to our overarching mission to be the best, and they’ll share the

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com1tag:blogger.com,1999:blog-36136003.post-2548066614367151792007-07-17T14:25:00.000-07:002007-07-17T14:30:36.551-07:00IABC T&T AGM's speech

Editor of the Express Newspapers, Allan Geere Fellow Board Leaders of the International Association of Business Communicators, Trinidad and Tobago ChapterMembers of IABC T&TFriends and GuestsLadies and gentlemenThanks so much for being here at our Association’s first annual general meeting. Two weeks ago I returned from IABC’s international conference in New Orleans and a funny thing kept

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-57701310974040099222007-07-04T11:30:00.000-07:002007-07-04T11:32:14.182-07:00Schmooze or Lose?

Schmoozing works. And I can prove it. When my friend Sue, a communication student, was just about to leave university she sent out applications to just about every media house, twenty-five in all. She did everything right, her impressive credentials, recommendation letters were laid out on some very expensive paper. Plus her CV was chock-a-block with student activities demonstrating her star

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-28489823188257462962007-06-26T17:53:00.000-07:002007-06-26T19:24:30.027-07:00MEASURING PR

It was the question of the week among global communicators at IABC’s 2007 conference: Can PR be measured? 7 days before I left for New Orleans I was asked a similar question by a group of 10 practitioners at one of the Caribbean’s top financial service firms. It’ s not that our industry is devoid of measurement and several firms are on the right track counting their new clippings, looking at

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-64047511442232619072007-06-25T15:29:00.000-07:002007-06-25T15:31:27.429-07:00IABC's perfect backdrop

Post Katrina New Orleans is a really sad city to see. I came to here to attend IABC's international conference but I also came as a cultural tourist. I wanted to see old men in fedoras blowing trumpets under the balustrade of the French quarters. My quintessential southern dream had always been to eat hunky ribs that were barbequed and then smothered in Cajun sauce and after feel the pulse of

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-66993866586633310372007-06-22T12:29:00.001-07:002007-06-22T12:47:03.312-07:00Communicators press ahead with social media

Less than a third of professional communicators surveyed feel confident about using social media as part of an integrated communication strategy, according to Melcrum's new report How to use social media to engage employees. Yet despite the lack of strategy understanding revealed by the global study, many are going ahead with setting up tools inside their organizations - some 60% of organizations

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-87195406667232572662007-06-19T11:49:00.000-07:002007-09-06T10:50:24.306-07:00On the road to New Orleans

On Saturday I will be in New Orleans for my first IABC international conference. I have three goals in mind: to discover new approaches that will influence the further growth of my business and invigorate my team, to encourage RBTT's communicators to join the local chapter and scout for speakers for our Chapter's first Communication Summit in 2008.I will be blogging from my New Orleans Hotel

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-7207743827465891402007-06-08T14:23:00.000-07:002007-09-06T10:46:31.985-07:00What you wear. How you work.

In my office the suit is dead! I tell those who walk through the door that we are all professionals but our professionalism does not always manifest itself in high-powered suits. Perhaps it is because our field is creative that allows me to get away with pink circle skirts and a black tucked in T-shirt.But research just published confirms my thoughts about dressing down at work. Globally, 23% of

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com1tag:blogger.com,1999:blog-36136003.post-15412366082666069722007-06-05T16:32:00.000-07:002007-09-06T10:45:28.953-07:00Top five things learnt from attending a Canada East IABC regional meeting

Observations form the Canada East regional conference1. Sometime listening is the best form of communication2. Strategise. Decide outcomes. Engage members. Measure = a successful chapter3. Not all communicators communicate well4. Reserve judgement until you have the full picture ; you just might end up with egg in your face 5. The Caribbean needs its own region

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-25915357166072464712007-06-05T15:46:00.000-07:002007-09-06T10:45:54.924-07:00Does the suit make the woman

Sitting in the lobby of Angostura after long after IABC T&T's Wine and Cheese had finished, my colleagues Wynelle Gregorio of Clico, Carlon Kirton of CIB and I were shooting the breeze. We were talking about everything and nothing, all at the same time. It was the kind of conversation I like best though, there's no agenda, dialogue about the personal as well as the professional and what seems

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-19492612823685157792007-05-20T21:38:00.000-07:002007-05-20T21:54:10.144-07:00Energy. Persistence. Optimism

What a week! My lead project assistant La Toya always says there is never a dull moment at the firm. Coming to think of it, she may very well be echoing my own sentiments, which I often share out loud. But this week she was spot on.We moved our marketing communications arm to an out-of-town location but retained the corporate communications and consulting arm of the business at the city office.

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-910408625957141572007-05-20T21:18:00.003-07:002007-09-06T10:38:23.196-07:00Combatting Leadership fatigue

Follow the thread of a conversation I posted on the IABC Member's Speak section just one week ago. You can view it on line athttp://www.iabc.com/forums/messageview.cfm catid=3&threadid=1673&STARTPAGE=1&CFID=460702&CFTOKEN=73206572The postings are below with the first comment being mine.Mon May 14, 2007 12:21 AM After a whirlwind 10 months of leading a new Chapter and accomplishing many

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com8tag:blogger.com,1999:blog-36136003.post-24060244654675288962007-05-20T21:18:00.000-07:002007-09-06T10:34:54.883-07:00Combatting Leadership fatigue

Mon May 14, 2007 12:21 AM After a whirlwind 10 months of leading a new Chapter and accomplishing many of our original goals I am sensing that some of my board members are suffering from volunteer leader's fatigue. How can I rejuvenate them? What motivators should I, as a chapter president, use. I feel that is is important that we end on the same strong note as we started.Report this to a

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-10144146223289421312007-05-17T15:03:00.000-07:002007-05-17T15:04:47.767-07:00Getting more bang for your small business advertising buck. Judette Coward-Puglisi

This week I got a congratulatory call from the CEO of Stechers, Sheena Thorpe. My company produced a series of ads for her luxury stores’ bridal registry and she was happy to report an excellent consumer response. The success of the Stechers campaign had to do with a couple of factors. The design was clean. The product was hero. The message was simple. But there was another success factor;

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-44932942847628559872007-05-15T15:33:00.000-07:002007-05-15T15:35:53.543-07:00Better communication in the workplace

Consider the case of a letter an employee once wrote. After having been told that an executive position had opened up in her organisation and that the CEO already had a listing of talented people to interview, she sent a letter saying that she knew of the list and thought she was the right person for the job. Many employees resented her action. “It was too forward, too fresh,” they said and

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-3465392872339420672007-05-13T16:43:00.000-07:002007-05-13T17:21:33.973-07:00IABC fosters the opportunity to connect

Last week Thursday, Executive VP of IABC T&T, Maria Rivas Mc Millan, and VP of Membership, Giselle La Ronde West and I shared a wonderful Thai lunch with the incoming chair of IABC Canada East Region, Rawle Borrel and his wife Abiola. Both are of T&T parentage but spent the majority of their lives in Canada.We spent some time talking about IABC but most of it was spent chatting about our

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-66181112527697756332007-05-09T15:48:00.000-07:002007-05-09T15:49:56.124-07:00BOOTSTRAPPING A NEW IDEA. Judette Coward-Puglisi

Selling our new software that measures the ROI on communication and PR campaigns has not been as hard as I expected. This week my company, Mango Media Caribbean tied up some loose sales ends with a public sector organisation and a multinational firm working in the oil and gas sector. We also expect a financial services company to sign up for a 12 month contract in the next four weeks. We made

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com1tag:blogger.com,1999:blog-36136003.post-6418641395777790252007-05-08T14:21:00.000-07:002007-05-08T14:22:55.879-07:00Brand building without deep pockets…A retailer’s experience

If you take as a given –and I do- that in today’s new economy a company can only remain competitive if it engages in strong brand building, then the next staggering question you might ask is: How? With the high cost of advertising, an increasingly fragmented media market and the advent of social media which allows consumers to talk directly to each other and bypass the traditional methods of

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-4604731409749542352007-05-07T03:28:00.000-07:002007-05-07T03:31:01.300-07:00Independent thinking required for successful entrepreneurship

Independence. That’s why a majority of employees strike out on their own. Or so says a recent US survey put out by that country’s labour department. According to the survey there are more than 15 million self-employed people in America with independents representing one of the fastest growing sectors in that economy. There is something glorious about being in charge of a small independent firm.

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-23693939798031049772007-05-07T03:23:00.000-07:002007-05-07T03:26:00.069-07:00Leadership Challenges

Leadership is sometimes difficult especially when your work involves volunteers. Unlike a corporation, members of a volunteer organisation are not motivated by monetary rewards but by individual and personal aspirations. Some use it to test their mettle, others to win friends and develop skills while others look to build influence and their careers. All are to be encouraged, as a leader of

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-24854210444917619782007-05-03T06:17:00.000-07:002007-05-03T06:25:39.270-07:00Cool tool for blogging

Yesterday, I had my assistant sign me up for CoComment, a site that allows me to track comments and conversations from over 150,000 web sites.I found their offering useful because lately I have been leaving a few postings at sites that I will seldom visit. CoComment allows me to be part of selected conversations by keep track of the discussions that interest me. I recommend this as another cool

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-76697428455287175262007-05-01T10:26:00.001-07:002007-05-01T10:28:22.174-07:00Getting the employee communication mix right

.Throwing a dinner party for a few of your friends? What do you think will determine that it is the best party of their lives? The wine? The five course meal? The cutlery that you delicately display. All this will probably be of some importance but you can bet that two or three of your friends will probably be able to serve better wines, have a gourmet meal catered and display sliver that

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-55307806474692411452007-05-01T10:26:00.000-07:002007-05-01T10:28:21.180-07:00Getting the employee communication mix right

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-79775789420942581032007-05-01T08:51:00.000-07:002007-05-01T08:54:49.171-07:00So what's this blogging thing anyway?

Blogs are a trendy way to publish on line, connect with your audience and build your brand architecture. While it is a frequent aspect of the techno savvy’ style, few small business owners, even if they internet users, really know what blogs are. But here are some startling statistics that should make all entrepreneurs take their heads out from the sand. According to Technocratti, a firm devoted

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-75677555996135410012007-04-28T04:11:00.000-07:002007-04-28T04:13:59.242-07:00Communication World (CW) Tests The Virtual Waters

I was excited to receive May- June issue of CW, IABC’s magazine for communications management. Executive editor Natasha Nicholson got it spot on, the potential phenomena of Second Life, the realities of the collaborative discussions taking place in virtual world has changed the way we communicate. Revolutionised it really.I found Slivia Cambie interview with Malaysian born writer Yang–May Ooi

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-19467914288844589422007-04-26T14:38:00.000-07:002007-04-26T14:59:01.332-07:00What a minimum wage paying job taught me.

My first job was a model /slash sales girl in a Canadian store called “Units”. It was the kind of store where you couldn't figure out what was sold. The clothes were easy knits, colourful, with no tight elastic band. They were stacked in cubicle and wrapped in plastic with cardboard backing so they could keep their form. The only time the customers knew the nature of the product was from a ramp

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-61320696248217362622007-04-25T01:30:00.000-07:002007-04-25T01:38:15.192-07:00BUILDING A COMMUNICATIONS FIRM AT 29.

I bet you’ve seen them in the magazines. The young entrepreneurs, usually about 25. Bright. Converse on their feet. Cocky. At the height of the Internet bubble, they were the toast of the Valley and world. They possessed a certain bravado and were determined to make millions before they turned thirty. Some of them did. Most didn’t. But the ones who survived, like the creators of Google, helped

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com2tag:blogger.com,1999:blog-36136003.post-48518261491112382482007-04-24T05:57:00.000-07:002007-10-03T13:24:35.761-07:00Will an MBA serve me well?

Truth is, when I delivered the opening remarks at the International Association of Business Communicators career day at UWI, St. Augustine and told some 100 students that they needed to find fresh ways of connecting the same old dots, I was in fact doing some soul searching of my own. As it stands, a mere two years before hitting the big 40, I too have been thinking about what next. What’s the

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com7tag:blogger.com,1999:blog-36136003.post-23265415411890365272007-04-23T04:35:00.000-07:002007-04-23T04:41:28.432-07:00New Viral Media Culture Dethrones King Of Talk

Take a good look at my picture. Go ahead. See. I wear a full set of ‘nappy hair’ on my head. Frankly, that gives me the full right to be grateful that the overbearing Don Imus was fired and that the subsequent public outcry assures that if he ever lands in front of a microphone again, his language will not be so inflammatory.Don Imus was the king of talk radio. When I lived in Boston in the late

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-17988961830401432662007-04-16T03:56:00.000-07:002007-04-16T04:14:37.301-07:00Speech to communications students at UWI

I really enjoy addrressing university students. I am not too old to remember what it was like to be 18 and full of hope for the future and yet so scared to go out into it.In 2006, at the invitation of the Communications Students Association, I addressed 70 students at UWI in a 3-hour presentation about my journey in corporate communications. This occured before I founded IABC T&T but I

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com9tag:blogger.com,1999:blog-36136003.post-6538074942832131052007-04-11T09:42:00.000-07:002007-04-11T09:44:47.914-07:00IS COMMUNICATIONS ABOUT TELLING THE TRUTH

Every once in a while I get to be part of an interview where no amount of preparation makes you anticipate the direction the questioning will take. One which require rapid fire thinking all under the glare of camera lights and in front of a prime time morning audience. Last week, during a round of television appearances for the International Association of Business Communicators Trinidad and

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com1tag:blogger.com,1999:blog-36136003.post-60653095230611062562007-03-21T08:41:00.000-07:002007-03-21T08:49:07.686-07:00IABC Trinidad and Tobago takes communications centre stage

The Trinidad and Tobago Chapter of the International Association of Business Communicators will host the breakfast meeting, Taking communications centre stage: Forging new paradigms for the profession on March 29, 2007 from 7.00 a.m. to 9.30 a.m. at the Tourism Development Company, which is located at Maritime Plaza, Barataria (Trinidad).Taking communications from the periphery to the inner

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-48834665762356168112007-03-15T07:33:00.000-07:002007-03-15T07:40:23.076-07:00Cultivating the Creative Class. Dismissing those who think outside the box may be the worst thing you can do for your company. Judette Coward-Puglisi

Being creative on demand is dammed work. It can cause you to over eat or not eat at all. It can churn your stomach in knots and cause you to have sleepless nights. Still, any member of the creative class worth his i Pod will tell you that the pay off beats the price. It comes in the brainstorming session (preferably over a large pizza with everything on it) and it gets better still when the idea

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com1tag:blogger.com,1999:blog-36136003.post-25529597091793084492007-03-09T10:07:00.000-08:002007-03-09T10:12:32.744-08:00Stop the stories. Corporate communications is about serious measurement. Judette Coward-Puglisi

Check any corporate communications department in any part of the world and you will find that they all have one thing in common. They are led by some of the brightest, most enthusiastic professionals in the organisation. The trouble though is that at the seat of power, that cherry red, high-gloss mahogany table with a photograph of the organisation's founder smiling benignly over, the voice of

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-6897046160197920322007-03-03T16:35:00.000-08:002007-03-03T16:36:37.520-08:00Reputation management for independents

Craft your reputation and watch your business grow. Judette Coward PuglisiCall yourself a free agent? Then you identify with a group of people who have shown their finger to the corporate world. You celebrate your freedom. You no longer respond to the whims of an unreasonable boss, the vicissitudes of corporate strategising and the politics around the water cooler. You can pack up your talent

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-31488533247175962912007-03-02T11:41:00.000-08:002007-04-28T04:30:07.399-07:00Judy large size pic

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-1168957014195541602007-01-16T06:14:00.000-08:002007-01-16T06:22:09.726-08:00Is the information overload driving you crazy?

posted by Judette Coward-Puglisi, President of IABC T&T It was a conscious choice not to become a "crackberrian." Among my friends that makes me an anomaly. I am aware of course, of the life advantages of the little black box, clutched in your hand in the same tenacious way a baby does an umbilical cord. The Blackberry keeps you connected. Switched-on. Clued-in. But, I swore a long time ago

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com6tag:blogger.com,1999:blog-36136003.post-1165972027487041882006-12-12T16:56:00.000-08:002006-12-12T17:07:07.500-08:00Crime and its effect on brand T&T

posted by Judette Coward-Puglisis - President of IABC T&T Just this morning at our staff briefing, I told Mango Media Caribbean's communications intern, Jane Sadaphal, that we should blog about the issue of taking crime off the front pages of the newspapers.The issue was raised at the IABC T&T's first quarterly session, "Communicators meet the Business Press", and was in direct response to

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com1tag:blogger.com,1999:blog-36136003.post-1165535753668803892006-12-07T15:52:00.000-08:002006-12-07T15:55:53.676-08:00Building the bridge between media and communicators

Judette Coward-Puglisi (IABC T&T President)Fourty-four corporate communicators met with some of the country's most senior journalists today (December 7). It was the IABC T&T's first meeting with its external public and consequently a really critical one. Here's my take on some of the issues discussed. When corporate communications is done properly, an item of information is disseminated to media

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com2tag:blogger.com,1999:blog-36136003.post-1165535084724331162006-12-07T15:40:00.000-08:002007-04-28T04:33:07.835-07:00

IABC - Trinidad and Tobago Chapterhttp://www.blogger.com/profile/13632834517255480402noreply@blogger.com0tag:blogger.com,1999:blog-36136003.post-1165259893878596032006-12-04T11:15:00.000-08:002006-12-04T11:24:41.603-08:00IABC Seminar - Communicators meet the Business Press

On Thursday December 7, the International Association of Business Communicators Trinidad and Tobago Chapter will host the seminar - Communicators meet the Business Press - where business communicators will have the opportunity to meet editors from the print and broadcast media. The event will be hosted at Angostura House (Eastern Main Road, Laventille) from 7.30 am to 10.00 am.In a moderated

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